Another unmistakable advantage here is that learners can pause and ‘rewind’ the video, whenever needed. All of which can help break down complex ideas and information and present them in way and at a pace that is manageable for all types of learners. Other video techniques include graphics, slow motion, different angles, learning through demonstration, et cetera. But that’s not the only benefit video training has in store for learners and L&D professionals alike:Īs said before, video can avail of moving images, narration, and written text to transfer knowledge. According to a research by American Educational Research Association, video learning even outperforms in-person lectures, in terms of knowledge retention and comprehension. As a result, people retain new knowledge they learned through video much better than from written course material. Like the good old adage that a picture is worth a thousand (written) words, video reaches the learner with a powerful combination of moving images, spoken word, and text. Video has proved itself to be an effective way to ensure knowledge retention. The importance & benefits of video training in organizations According to Kaltura’s own survey into Video and Learning at Work: The State of Video In Enterprise, nearly 70% of employees prefer learning from video, rather than written material. If people naturally turn to video to learn new things, then it makes sense for HR departments, trainers, or instructional designers to adopt video instruction as part of their Learning & Development programs. Video instruction platforms such as Udemy, Skillshare, and LinkedIn Learning all banked on this trend and gained considerable popularity in the last few years. According to a 2018 Pew research, 87% of us turn to YouTube to learn new stuff. Learners themselves seem to naturally seek video-based instruction. And not necessarily in an imposing top-down way. Turning to video for instruction has become a widespread and common practice. Video-based training is the method of teaching people new knowledge or skills through video. Interest piqued? Learn all you need to know with this complete 2022 guide to employee video training. When done right, video-based instruction can yield better results using fewer resources, while increasing employee retention, productivity, and well-being. But video training is more than merely a solution to bridge the distance between the office and the workforce. Now that so many companies are shifting to a remote or hybrid work model, video is quickly becoming the go-to method to train and upskill employees.
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